Vintage-style sign for a mercantile store, with ornate border and decorative flourishes, advertising Western handkerchiefs made of 100% cotton.

Sausalito Mercantile

Category: Branding, Illustration & Packaging Design

Created on independent contract

Scope: Brand identity, illustrated handkerchief designs, packaging

The Ask: Sausalito Mercantile needed multiple vintage Wild West hand-drawn illustrations to be printed on cream-colored handkerchiefs. The prints consisted of southwest motifs, cowboys, horses, desert landscapes, buffalo and arrowheads. The logo design took inspiration from vintage labels.

The Results: 9 hand-drawn illustrations. Logo and packaging design. Production management. The product was sold on Amazon and local Los Angeles boutiques.