Scope: Trend research, 20+ screen print graphics, collaboration with merchandising, marketing, and senior designers, production file prep, retailer presentations with mockups.

The Ask: Russell Athletic needed a new line of t-shirt graphics that fit current trends and pulled from the brand’s vintage athletic wear history. The line had to be pitched to internal stakeholders and retailers, including trend-driven accounts.

The Results: 20+ graphics designed. Presented to Zumiez, Hibbett Sports, Jimmy Jazz, Target, and Amazon.