Scope: Logo system, packaging, brand guidelines

The Ask: REINA (Spanish for "queen") is a luxury apparel brand built on hand-harvested Peruvian Pima cotton. It needed a mark that read premium on a garment and carried the brand’s regal story.

Splitting the crown icon from the wordmark gave REINA a flexible mark for print, web and social media, while the hang tag illustration ties the queen concept to the cotton's Peruvian origin.

The Results: Primary Logo with alternative icon mark. Built to hold up on a variety of scales including apparel, signage and digital. Hang tag label design and illustration.