Scope: Seasonal Shirt Designs & Illustration

The Ask: Hooey needed seasonal graphics that stayed authentic to its western brand, some aimed at a broader audience including women, without drifting from the rodeo world its core customers know firsthand.

Every rodeo scene was illustrated with correct tack and equipment, since inauthentic detail would read as fake to the brand's core audience.

The Results: 8 designs, market research, trend analysis, production management, presentation design