Scope: Screen print graphic designs and illustration across seasonal, outdoor, patriotic, and brand heritage themes for tees, long sleeves, and sweatshirts.

The Ask: Fruit of the Loom needed graphics for its tops that could sell through mass retail and online. The work covered holiday and seasonal events, everyday themes, and the brand’s own history.

The Results: Graphics developed and sold in five sales channels. Each design was made to sell at Walmart, Amazon, Menards, Target, and the Fruit of the Loom website.