Scope: Seasonal abstract pattern design, illustration, color selection, elastic wordmark graphics, manufacturing coordination

The Ask: Fruit of the Loom needed a seasonal set of abstract camo patterns for its Men’s Boxer Brief program. Each pattern needed a matching elastic wordmark graphic and had to be production ready.

The Results: 4 seasonal patterns. Matching elastic graphics. Patterns produced and shipped to be sold at Walmart, Target, Amazon and Meijer.