Scope: Logo, lockups, brand guidelines

The Ask: ECTC needed a bold mark that captured the region’s rolling hills, waterways, and colorful skies.

The landscape lives inside the letterforms themselves, with solid navy and white versions built in for small-scale and single-color use.

The Results: Designed a primary logo and two color alternatives, including brand guide. Built to hold up on merchandise, embroidery, print and web without losing detail.