Scope: Brochure design, area attraction map, illustration, layout, art direction

The Ask: ECTC needed printed collateral redesigned to reflect new attractions. The real challenge was standing out in a rack full of competing tourism brochures.

Bold illustration and saturated color were built to catch the eye at a glance, so the piece gets picked up before a competitor's does.

The Results: Displayed at local tourist destinations, rest stops and hotels. Refreshed every 2-3 years to stay current.

Won the “Best Tourism Graphics” award by Kentucky Tourism in 2023.