Four folded t-shirts on a wooden surface, each with a different graphic design and the word "Browning." The designs feature nature and wildlife themes, including a sunset and tree silhouette, flying ducks, a hunting dog with birds, and two fighting deer.

Browning

Created on independent contract

Category: Apparel Graphics

Scope: Seasonal Shirt Designs & Illustration

The Ask: Browning needed seasonal graphics authentic to hunters, accurate species, gear, and terrain, while staying broad enough to sell beyond its core outdoorsman customer.

Species-specific detail across turkey, waterfowl, and big game gave each design credibility with hunters who'd catch any inaccuracy immediately.

The Results: 8 designs, market research, trend analysis, production management, presentation design