Scope: Logo, lockup systems, brand guidelines

The Ask: Austin Chatelain needed a clean, modern mark for his architecture practice that scaled across signage, print, social, and stationery without a redesign at every size.

The A doubles as an A-frame, tying the mark to the structures it represents rather than serving as a generic monogram.

The Results: Primary Logo with alternative lockups. Built to hold up on a variety of scales including stationery, signage and digital.