Russell Athletic
Category: Men’s Boxer Brief Patterns and Elastic Graphics
Created as Creative Lead at Fruit of the Loom, 2024.
Scope: Seasonal abstract pattern design, illustration, color selection, elastic wordmark graphics, manufacturing coordination
The Ask: Russell Athletic needed a seasonal set of abstract patterns for its Men’s Boxer Brief program. Each garment needed unique elastic graphics and had to be production ready.
The Results: 4 seasonal patterns. Unique elastic graphics. Patterns produced and shipped to be sold at Walmart and Amazon.
