Scope: Wholesale catalog design and layout, InDesign templates, vendor and print management

The Ask: Paper Farm Press needed a 500-800 product wholesale catalog rebuilt twice a year for tradeshows, with templates other brand lines could reuse.

Keeping the catalog under 96 pages held it to saddle-stitch binding instead of perfect bound, cutting print costs significantly without sacrificing visual impact.

The Results: 5-6 brands supported. Template development. Vendor management. $24K saved annually on catalog printing.