Fruit of the Loom
Category: Boy’s Boxer Brief Illustrated Patterns
Created as Creative Lead at Fruit of the Loom, 2024.
Scope: Seasonal boy’s sea themed pattern design, illustration, color selection, manufacturing coordination
The Ask: Fruit of the Loom needed a seasonal set of sea themed patterns for a boy’s boxer brief program. Each garment needed fun, colorful illustrations and had to be production ready.
The Results: 4 seasonal patterns. Patterns produced and shipped to be sold at Walmart, Target and Amazon.
