Scope:‍ ‍Influencer sample box design, sticker illustration, print production, sample curation

The Ask: Fruit of the Loom needed an influencer mailer for its Getaway Collection, a travel-comfort underwear line, that would photograph well for unboxing content and land differently with each influencer's personal brand.

The box was built as a vintage road-trip suitcase, with sticker sets and sample selections customized per influencer.

The Results: 10 boxes designed, printed and wrapped with personalized sample products and notes for each influencer.