Fruit of the Loom
Category: Email Graphics and Animated GIFs
Created as Creative Lead at Fruit of the Loom, 2024-2025.
Scope: Email content, animation, promotional graphics
The Ask: Fruit of the Loom needed a steady stream of email graphics for product launches and seasonal sales, without brand consistency slipping as volume scaled.
Every asset followed strict logo, type, and color guidelines, keeping the brand recognizable across dozens of monthly sends.
The Results: 10-15 assets created per month. Motion graphic GIFs. Photo shot lists and planning. Bynder - digital asset management (DAM). Marketing collaboration.