Fruit of the Loom - BVD Relaunch
Category: Social Media Graphics and Animated GIFs
Created as Creative Lead at Fruit of the Loom, 2024.
Scope: Social media content, animated posts, holiday and promotional graphics
The Ask: Fruit of the Loom needed to relaunch its legacy BVD brand with modern styling and fresh content, convincing both customers and retailers the brand was worth carrying again.
Consistent, animated social content gave BVD a modern presence promoting the redesigned product line to retailers and consumers.
The Results: 10-15 assets created per month. Motion graphic GIFs. Marketing collaboration.
